Video production is not as easy as it looks.  There is a widespread misperception that pointing a camera and hitting a button just isn’t that big of a deal.

With over 20 years of experience in the field, Videoburst understands that this misperception just doesn’t hold up.  Our services include pretty much everything that falls under the category of video production, and Farmington Hills is just one of the Metro Detroit communities where many of our clients are located.

Video Production, Farmington Hills: Why Hire a Professional?

 

1. Video Production Execution

One of the most misleading things about video is that it looks easy.  People still ask me, “Do you do this full time?”  Imagine asking your doctor that!  No company needs a part-time video production partner any more than they need a part-time accountant or lawyer.

Apparently, some people think buying and using a camera is simple and that the difference between an amateur and a professional is very small.  Not true.  “It’s not as easy as it looks” would be an understatement.

In the world of video, just a few of the things that separate the pros from the casual practitioners are:

 

• Strategizing the most effective marketing or promotional concept
• Putting together the best possible pre-production, production, and post-production team
• Developing the best editing style for the message
• Helping the client understand how to use the video effectively on the web and social media

 

2. Video Production Takes Time to Learn

Hiring an experienced videographer or video production service provider is the only way to ensure quality.  Since 4k, 6k, and even 8k video has become so prevalent, it’s easy enough to purchase great gear but not so easy to learn how to use it.  Companies that simply instruct sales or marketing staff to buy gear and then go out and make videos with no training usually end up regretting it.

 

3. Expert Video Editing

Sometimes, a member of the team with no video experience might end up being pretty good with a camera. The real problems usually start with the next step: editing.

A sure give-away that your video is not professionally produced is the way it’s put together.  Different videos require different editing styles.  Unfortunately, without putting the hours and years in, there’s no way to learn these styles in a fast and painless manner.

It’s also important to keep up with editing trends that emerge from a wide variety of broadcast and internet-based trendsetters. And aside from these higher-level considerations, just learning the basics of professional editing takes time and patience.

Of course, it’s possible to train yourself, but it’s also important to heed the age-old wisdom, “He who is self-taught has a fool for a teacher.”

Some key factors that contribute to the art of editing are:

 

• The ability to tell a good story
• Effective use of music
• Engaging and tasteful graphics
• Professional quality color correction
• Developing an efficient workflow
• Proper computer, software, and storage capacity

 

The Bottom Line

Don’t compromise on the quality of video production. Farmington Hills is home to some of the greatest design, manufacturing, financial, and marketing firms in Metro Detroit that all deserve to have their products and services showcased properly.  Videoburst proudly serves clients in Troy, Auburn Hills, Rochester Hills, Birmingham, Michigan, and as far away as Ann Arbor and Lansing.