Training VideoThat EmployeesActually Watch.
Most training video is produced by camera operators. Ours is produced by a certified teacher and journalist with 35 years of production experience. The difference shows up in retention rates, not just completion rates. Videoburst is the only Michigan video production company whose founder has a teaching certificate and a journalism background — the two disciplines that determine whether a training video actually works.
Based in Troy, serving Michigan's automotive suppliers, healthcare systems, manufacturers, and technology companies. As a video production company in Troy, Michigan, we also serve distributed teams remotely nationwide.
Teaching Certificate
Formal instructional design background. Understands how people learn, not just how to film them.
Journalism Background
Reporter at The Prague Post. Trained to turn complex information into clear, compelling narratives.
35 Years in Michigan
Producing for automotive, healthcare, and manufacturing clients in Southeast Michigan since 1990.
Founded 2008
Mayer Creative Productions, Inc. 17 years of corporate training and explainer video production.
The Instructional Design Advantage
Scripted for Retention.
Not Completion.
There is a measurable difference between a training video an employee watches and one they learn from. Most video companies produce the first kind. They capture the subject matter expert on camera, edit the footage, and deliver a file for the LMS. The employee watches. The box is checked. Nothing changes on the plant floor.
Videoburst brings instructional design principles to every training script. David's teaching background means every video is built around a learning objective, not a content outline. We apply cognitive load theory, scaffold complex procedures, use concrete examples before abstract principles, and structure multi-module curricula for long-term retention.
People retain 95% of a message delivered via video versus 10% of text. But that number assumes the video was built to teach, not just to inform. We build to teach.
Clear Learning Objectives First
Every script starts with what the employee needs to be able to do after watching. Not what the trainer wants to say.
Cognitive Load Management
We keep each module under six minutes, chunk information into digestible segments, and never overload a single screen.
Concrete Before Abstract
We show the real scenario before explaining the principle. Employees learn faster from examples than from definitions.
Scaffolded Curriculum Design
Multi-module series are sequenced deliberately. Each video builds on the last. We design the whole curriculum, not just the individual videos.
Our Work
See What We Produce
A sample of our corporate, marketing, and event video work for clients across Southeast Michigan.
Video Types
Every Training Format.
One Michigan Company.
From a single OSHA compliance update to a full 12-module onboarding curriculum. From a 90-second animated explainer to a live-action product demonstration. Videoburst produces every format that Michigan's workforce training programs require.
Employee Onboarding Video
Welcome series, culture and values, first-week procedures, systems and tools overview. New employees who watch structured onboarding video are retained at 58% higher rates after three years.
Safety and Compliance Video
OSHA manufacturing floor safety, EV battery handling protocols, chemical safety, workplace violence prevention, and HIPAA compliance for Michigan healthcare employers. Built to meet documentation requirements.
Animated Explainer Video
60 to 90 second animated videos that explain your product, service, or concept to external audiences. Better for abstract processes and concepts. Up to 74% of viewers adopt a new technology after watching an explainer.
Process Documentation Video
Standard operating procedures, quality management processes, and equipment operation documentation. Replaces printed manuals that no one reads with video that employees actually reference.
Product Training Video
Customer-facing product tutorials, internal product knowledge for sales teams, and dealer training for automotive clients. Built for the audience that needs to use the product, not the team that built it.
Soft Skills and Leadership
Communication, conflict resolution, performance management, and leadership development series. Scenario-based live-action format is most effective for behavioral training content.
Michigan Industries
Michigan's Biggest Training
Needs Are In Our Backyard.
From Stellantis in Auburn Hills to Corewell Health in Oakland County, the companies that need training video most are within 30 minutes of our Troy office.
Automotive and Manufacturing
Michigan's 96 top-100 automotive suppliers all require ongoing quality management training (IATF 16949), safety compliance, and EV transition upskilling. Stellantis has invested heavily in workforce training and digital learning infrastructure across its Michigan operations, making video a core delivery format for ongoing employee development. We serve the full supply chain from OEM to Tier 2.
Healthcare Systems
Michigan's largest health systems have massive compliance and clinical training needs. Corewell Health (21 hospitals, Oakland County HQ), Henry Ford Health (550+ locations), and McLaren Health Care (13 hospitals) all require HIPAA compliance, patient safety, clinical procedure, and virtual care training across distributed campuses.
Technology and SaaS
Michigan's growing tech corridor from Troy to Ann Arbor includes HTC Global Services, Altair Engineering, and 450+ Washtenaw County tech companies. Software onboarding, product tutorial, and customer education video are native to these organizations and updated frequently.
Higher Education and Nonprofits
Oakland University (adjacent to Troy) partners with Corewell Health and offers continuing education programs that require regular video content updates. Michigan's university and nonprofit sector produces faculty development, volunteer training, and donor education video on ongoing schedules.
Format Guide
Animation or Live-Action:
How We Choose.
The most common buyer question in training video. The answer depends on what you are teaching, who your audience is, and how often the content will need to be updated.
Technical Delivery
LMS-Ready.
Every Platform.
89% of businesses use a learning management system for training. We deliver broadcast-quality video files with closed captions and accessibility features, ready for your L&D team to integrate into any LMS platform.
We work with your learning and development team on format specs before production starts. You tell us what your platform needs. We deliver files that work cleanly with it.
Why training video works
Also Serving
Michigan's Automotive, Healthcare and Technology Community
Google Reviews
What Our Clients Say
FAQ
Training Video Questions
Common questions from Michigan L&D and HR teams commissioning training video for the first time.
Discuss your training program.
(248) 935-0110Get Started
Training Video That
Actually Changes Behavior.
Tell us about your workforce, your training objectives, and your LMS. We will build a production plan that delivers measurable results: not just a file to upload and forget.