About This Video
One of the best ways to promote an upcoming live event is to present a teaser or video byte of a similar live event that has already happened. After5, a business and social networking website for young professionals, wanted to let people know that their events are fun, interesting and worth checking out. In addition, this kind of short video byte is also a great opportunity for participants to see themselves in an online video! Add a “share this video” button, and this is a perfect example of a video that can extend your brand by going viral.
Why Video Burst?
Here’s another great example of a video that plays to our strengths: fast, cheerful, good music sync and shot with a hand held camera that gives a spontaneous feel. Sure, we write scripts and hire actors, but only when we have to! What could be better than letting your clients make your case for you?
Better than a commercial
This event video or video byte is a great example of a video that has the look and feel of a television commercial without any of the predictable talking or graphics that would make it look “made for TV”. This is because a commercial on a website is meant to grab the viewer’s attention but not carry the entire burden of selling the brand – that’s what the rest of the website is for.
Why the Client was Thrilled
When you look at all the different faces in the video, it is amazing how many people can be included in a music/video montage in less than a minute. After5 wanted us to convey the relaxed, enjoyable atmosphere of their gatherings, and that’s what we did. Today’s web viewer, finger placed gently but firmly on the mouse and ready to click away at the slightest twinge of boredom, does not say “tell me about it” or “explain it to me”. The battle cry of online video consumers is: “Show me!” So that’s what we do.