About This Video
This video represents the marriage of three companies that understand the power of internet marketing: SureSpeak, MyInsuranceExpert.com and Video Burst. SureSpeak asked us to profile MyInsuranceExpert.com as a case study of a company that has profited from SureSpeak’s innovative technology.
Web demos have more Fun
One of the pleasures of producing content for the web is that web users expect something more relaxed and more “real” from the web than from television. That means we can take a few extra seconds to let people speak in their own words rather than scripting everything down to the last split second. The result is more authentic and compelling than any of the formulas for thirty or sixty-second spots used on TV. Real people, off the cuff, no script. This web demo might be a few seconds longer than its television counterpart, but it’s also more fun to watch.
Why the Client was Thrilled
Video Burst managed to promote two companies at once in this video, which means we made twice as many people happy.